БРИФ

Current website address (if any):

Area of activity, size, direction of business of your company:

Geography of the company:

Website goals:

Attraction of new clients Improving the company's image Improving brand awareness Using the site as an auxiliary tool for a general advertising campaign Studying the interests of site visitors Studying the demand for products. Service quality improvement Sales organization (online store) Static information about the company Informing about goods/services Interactive information (question-answer, forum, cost calculation) Motivating information (special offers) Operational information (news or other constantly updated sections) Reference information (documents, directories, databases) Entertainment Information Optimization of document flow within the company Community organization Getting profit from selling ads on the site

Your target audience:

Customer motivation:

Competitive advantages:

Pricing policy (price level):

very hight higher than competitors at the level of competitors lower than competitors

Suggested site type:

Landing page Business card site Corporate website Online store

Website functionality:

Language versions of the site:

Website pages:

Site navigation (where the menu should be):

Left Top Right Bottom

Additional requirements and wishes for the functionality of the site:

Give examples of websites you like:

Give examples of websites you don't like:

The mood and associations that the design should evoke:

Do you have a logo, corporate identity, slogan?

Have a logo Have a corporate identity There is a slogan there is nothing

Hue and Saturation:

Corporate identity colors and shades only (if any) Corporate identity colors and any combined with them Only soft pastel colors Use monochrome themes Light background, dark fonts Dark background, light fonts At the discretion of the designer

Graphic:

Illustrations:

Not required. The site assumes the use of ready-made clipart from stocks, as well as simple graphics Wanted. All illustrations will be provided by the customer Wanted. The customer has specific requirements for the quality and quantity of illustrations (attach the list of requirements to the brief). The customer is willing to pay for this type of work Wanted. The customer wants a unique graphics for the project, but does not have a specific idea about it. The customer is ready to entrust this issue to the designer and pay for this type of work

Icons:

Icons are not needed Icons are needed and will be provided by the customer Icons are needed. We use standard icons from free sources Individual icons / icons from paid resources are required. The customer is willing to pay for this type of work

Animation:

Forms:

rounded smooth sharp rectangular

Font Type Preferences:

Antiqua - serif fonts (For example: Garamond, Times, Bodoni) Grotesque - sans serif fonts (For example: Helvetica, Pragmatica, Futura) Monospace - with the same character width (Lucida Console) Handwritten Decorative At the discretion of the designer

Availability of photo materials for the development of a visual concept:

Have your own It is necessary to buy from photo stocks (Payment by the Customer) Use free materials from photo stocks Need to book a photo session

Symbols, images, words, etc. that are not allowed to be used:

Additional requirements and wishes for the site design concept:

How did you know about me?

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Contacts:

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Online brief for website development

A detailed brief will allow me to work out the project in the most detailed way in terms of marketing and your wishes.

Menu:

Contacts:

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